Business Strategy

Business Strategy refers to a plan or framework that outlines an organization’s approach to achieving its long-term goals and objectives. It encompasses the overall direction and scope of a business, guiding decision-making processes to create competitive advantages and sustain growth in a dynamic market. A business strategy includes identifying target markets, allocating resources, and developing unique value propositions to differentiate from competitors. It often involves analyzing internal and external environments, assessing strengths and weaknesses, and formulating tactical actions that align with the company’s vision and mission. Ultimately, a well-defined business strategy serves as a roadmap for navigating challenges and capitalizing on opportunities within the industry.